A sample audit
Indexing and crawl issues, redirects, thin or competing pages, title and heading problems, internal links, and the speed issues that are actually slowing the site down.
SEO
SEO that is actually useful.
I look at what is stopping the site being understood, then I either hand you the list or do the fixes we agree. I do not sell a ranking.
Technical
Crawl, speed, indexing
On-page
Titles, structure, links
Local
UK service businesses
Overview
An audit, or the audit and the work
An audit is a written list: what is broken, what I would change first, and what is not worth paying for. You can take that list to anyone.
Implementation is a separate quote. It covers the technical fixes and the on-page edits we named. New articles, if you want them, are priced on their own.
Details
What you actually get
No page-one promise. A short order of work.
Access I need
Google Search Console, a site login, and hosting access if a redirect or a server setting is part of the fix. If you cannot grant one of those, I will say what I cannot check.
How I report
Plain notes: what I found, what I changed if you hired me to implement, and what I would leave alone. Not a monthly chart of positions.
Local work, when the business is local
Google Business Profile, consistent name and phone details, and whether a location page is doing a job or just repeating the homepage.
What I will not do
Bulk link packages. A promise of page one in 30 days. A pile of new blog posts before the technical problems are dealt with.
In practice
Where this meets a rebuild
If the site is the problem, an audit will say so. Fixing titles on a site that needs rebuilding is the wrong spend. In that case the next step is a WordPress quote, not another SEO retainer.
The free HTTP, meta and robots tools are there if you want to look at one URL yourself before you write.
Outcomes
Useful results
A healthier site for Google
Pages that can be found and loaded.
Clearer service pages
Content that matches what people search for.
A short priority list
What to do next, in order.
Local setup when it matters
Maps and GBP for nearby customers.
Want the list before any build?
Send the URL and what you sell. I will say whether you need an audit, the fixes, or a new site.
Process
How an SEO job runs
Look first, then fix, then measure.
Access
Search Console, analytics, CMS login if I am implementing.
Priorities
A ranked list of technical and content work.
Do the work
Fixes in batches with notes on what changed.
Review
Check coverage and queries. Plan the next useful step.
Fit
Who this is for
A good fit if you…
- UK business site that needs proper SEO
- You can grant access to Search Console and the CMS
- You are willing to improve content, not only “do keywords”
Not the right fit if you…
- Guaranteed #1 rankings
- Spam link packages
- No access and no content ownership
FAQ
Questions
Is SEO included with a new website?
Basics yes. Deeper campaigns are separate.
Do you guarantee rankings?
No.
How long until something changes?
Technical fixes can show in weeks. Competitive keywords often take months.
Do you build backlinks?
I focus on technical health, on-page and local first. Link work is only if we agree ethical outreach separately.
Explore more
Related
Keep going with related services, free diagnostic tools and studio pages — practical next steps for SEO, hosting and builds.
Need an SEO look at the site?
Send the URL. I will tell you the first sensible step, including if that step is not SEO.