SEO services
Practical search engine optimisation for UK businesses: technical foundations, clearer pages, content that earns enquiries, local visibility where it matters, and reporting you can actually read.
Overview
Search visibility dies when technical debt, weak pages and vague “content strategies” fight each other. I treat SEO as part of the product: crawl health, page intent, speed, schema, and content that earns enquiries — not vanity traffic.
Foundations ship with every website I build. Deeper audits, content programmes and local SEO are scoped as clear deliverables so you only pay for work that moves the needle.
If you’re stuck on page four, we’ll prioritise honestly: technical fixes vs content vs local — so we don’t polish the wrong thing first.
Details
Pick a focused audit, layer SEO into a new website, or run an ongoing programme. Every engagement has written deliverables — not a mystery “we’ll do SEO” line item.
Find what’s holding the site back under the bonnet before you pour money into content.
Make key pages clear for people and search engines — same message, no stuffing.
Know what to publish — and what to ignore so you don’t write into a void.
Show up where nearby customers search for what you do.
Measure enquiries and sales signals — not just “sessions went up”.
SEO that keeps improving after go-live instead of rotting.
In practice
Search visibility dies when technical debt, weak pages and vague “content strategies” fight each other. I treat SEO as part of the product: crawl health, page intent, speed, schema, and content that earns real enquiries — not vanity traffic charts.
Foundations ship with every website I build: sensible structure, titles and meta, sitemap and robots, performance discipline. Deeper audits, content programmes and local SEO are scoped as clear deliverables so you only pay for work that moves the needle.
I won’t promise “#1 in 30 days”. I will promise transparent priorities, work you can inspect, and reporting that explains what changed and why it matters.
Outcomes
Pages that can be crawled, indexed and loaded without fighting the CMS or host.
Service and product pages that match search intent and guide the next step.
What to write first, what to skip, and how pages link together.
Maps, GBP and local pages that match how nearby customers search.
What improved, what’s next, and what needs your input (content, reviews, offers).
Difference
You talk to the person designing and coding — not a sales desk. No account manager retelling your brief for the third time.
Clear deliverables, timeline and price before work starts. Scope changes are agreed in writing, not sprung as a surprise invoice.
Clean structure, performance and handoff your team can actually use. No mystery page-builder spaghetti.
Hosting, updates and friendly help when something breaks at 5pm Friday. Optional retainers if you want ongoing peace of mind.
I’ll audit priorities first — technical fixes vs content vs local — so we don’t polish the wrong thing.
Process
Whether it’s an audit or an ongoing programme, the path is the same: diagnose, prioritise, ship, measure.
Access, Search Console, analytics and a crawl. We capture what’s broken and what’s already working before changing anything important.
A ranked list of technical, on-page and content actions — with effort vs impact so we don’t polish the wrong thing first.
Fixes and optimisations ship in batches. You get plain-English notes on what changed and what to watch in Search Console.
We review coverage, queries and conversions. Next sprint focuses on the biggest remaining gap — not random busywork.
Fit
FAQ
Foundations ship with every site I build: structure, titles/meta, speed discipline, sitemap and robots. Deeper campaigns, content programmes and local SEO are scoped separately so pricing stays honest.
No honest SEO person should. Rankings depend on competition, content quality, links and Google’s systems. I guarantee transparent work, clear priorities and reporting you can understand.
Some technical wins show in weeks. Competitive keywords usually take months of consistent work. I’ll set expectations based on your niche, not a generic promise.
I focus on technical health, on-page quality, content and local signals first. Link outreach can be discussed as a separate, ethical activity — never spammy bulk packages.
Yes. Redirect maps, URL strategy and post-launch monitoring are critical on redesigns and CMS moves. Don’t launch a pretty site that orphans your rankings.
Access (CMS, Search Console, analytics), clarity on services/locations, and time for content decisions. SEO fails when nobody owns the words on the page.
Local adds GBP, NAP consistency, reviews and location pages on top of solid technical and on-page work. Service businesses often need both.
Next
Tell me about the site and goals. I’ll outline audit vs ongoing options and a realistic first step.
