£500
Basic sites from
£1,200
Business sites from
£2,400
Shop builds from
Use the bands to see which kind of project you are pricing. The written quote names the pages, what is included, and what is not.
Copy you have not written, a large catalogue, and monthly updates move the figure. I say that before you accept.
Details
Package guides
Starting points. Final number depends on page count, content readiness and how custom the design needs to be.
01
Basic — from £500
A small professional site when you need to look credible quickly.
- About 5 core pages
- Mobile layout
- Contact form
- Basic SEO setup
- Launch support
02
Business — from £1,200
A fuller marketing site with room to grow.
- Around 10–12 pages
- Custom design direction
- WordPress, with training so you can edit
- SEO foundations
- A short support window after launch
03
Online shop — from £2,400
WooCommerce ready to take payments.
- Product setup for an agreed catalogue
- Payments and shipping rules
- Checkout tested on a phone
- Order emails
- Training for day-to-day orders
04
Custom — from £3,000+
Portals, integrations and tools beyond a brochure site.
- Written architecture
- Logins and workflows where the job needs them
- Phased delivery when that is the sane way to build
- Notes so someone else can maintain it
05
Included in those prices
- Design and build of the agreed pages
- A staging link before anything goes on the live domain
- The contact path or checkout we scoped
- Basic titles, headings and a sitemap
06
Quoted separately
- Writing a whole site of copy from scratch
- Photography and paid stock libraries
- Premium plugin licences
- A large product catalogue beyond the number on the quote
- Moving an old site, when that is its own job
- Hosting and monthly updates
07
From an enquiry to a written quote
- You send the goal, the pages, and anything that must be true at launch
- I reply with which band fits, or a custom figure, and what is not included
- You accept by email
- Work starts when the deposit on that quote is paid
Usually included in a package quote
- Design + build for the agreed pages/features
- Mobile-first responsive layout
- Contact forms and basic SEO setup
- SSL / launch help and handoff notes
- Editor training when WordPress is used
Usually scoped separately
- Ongoing hosting / care retainers
- Deep SEO campaigns or content writing
- Large product imports / data migrations
- Brand identity from scratch (logo systems)
- Unlimited revisions after sign-off
Every final quote lists inclusions and exclusions in writing before work starts.
In practice
How to read the numbers
£500, £1,200, £2,400 and £3,000+ are starting points for the agreed scope. They are not a day rate and they are not a ceiling if the brief grows.
If you have no copy or photos, say so in the enquiry. I would rather price the content help than discover it in week three.
Outcomes
What every quote includes
Fixed price for agreed scope
What is not included, written down
Timeline
Launch support
Want a number for your brief?
Share goals, pages and must-haves.
Request a free call
Process
How quoting works
Fast for clear briefs.
01
You write a short brief
Goals, pages, must-haves, deadline.
02
I reply
Fit, rough band, any risks I can see.
03
Written quote
Scope, price, timeline.
04
Kickoff
Deposit as agreed, build starts.
A good fit if you…
- You want a number before work starts
- You can make decisions without a huge committee
Not the right fit if you…
- Free unlimited proposals only to undercut someone else
- Scope that must include everything forever for £500
Are prices fixed?
For the agreed scope, yes. Extra work is priced first.
VAT?
Confirmed on the formal quote.
Deposits?
Usually yes, to book the schedule.
How fast is a quote?
Often within one working day for clear briefs.
Explore more
Related
Keep going with related services, free diagnostic tools and studio pages — practical next steps for SEO, hosting and builds.
Want a number for your project?
Send the pages and the goal. I will answer with a band or a custom quote, and a list of what is not included.