Free tools · SEO

JSON-LD schema checker

Fetch a public page and list application/ld+json blocks — types only, no Google-theatre score.

Why structured data

Schema is a label, not a ranking cheat

JSON-LD tells crawlers what the page is. Organisation, LocalBusiness, FAQPage and Product are the ones that usually earn their keep on UK small-business sites. Fake review markup is how you get a manual action.

After a theme change, plugins often inject duplicate or invalid JSON-LD. This checker is a fast “what is actually on the page” list. Pair it with the meta checker and HTTP status tool.

Types Every @type in @graph and nested nodes.
Raw JSON Pretty-printed so you can see missing fields.

FAQ

Schema FAQs

What is JSON-LD schema?

JSON-LD is a way to embed schema.org structured data in a script tag so search engines can understand the page (organisation, FAQ, product, article). This tool lists the @type values it finds.

Does this validate against Google’s tester?

No. It is a fetch-and-list helper. Use Google’s Rich Results Test for official validation. This is for a fast “is anything there?” check after a launch.

Can you add schema to my WordPress site?

Yes — as part of SEO or a new build. Book a call if you want Organisation, FAQ or product markup done properly rather than a plugin dumping junk.

Need schema on a real site?

I add honest Organisation / FAQ / product markup as part of SEO and new builds — no fake reviews.