Selected work
A snapshot of live work — shops, brand sites and custom tools. Every project is scoped clearly, built to stay maintainable, and handed over so the client can actually run it.
Overview
Here’s a snapshot of live projects: wellness shops, product brands and practitioner tools. Some client systems stay private — more detail is easy on a call.
If you’re hiring for craft and accountability, these examples show the standard: clear UX, solid engineering, and handoff that doesn’t fall apart.
Want something in the same league for your brand? Tell me the industry and goals — I’ll outline approach and budget band.
Details
A few public examples. Some client systems stay private — more detail is easy on a call if you’re evaluating fit.
WooCommerce store for a wellness brand — custom theme work, smoother product and checkout flows, and performance attention so the shop feels as polished as the brand.
Brand-led e-commerce with product storytelling, SEO foundations and reliable email delivery for order and marketing flows.
Secure practitioner portal with reporting and content tools beyond a standard brochure site — roles, workflows and data that a template can’t fake.
Specialist product brand on WordPress with a tailored product experience and conversion-minded layout.
In practice
Pretty mockups are easy. Shipping something a real business can run is harder. Across shops, brand sites and portals, the pattern is the same: clear scope, solid UX, clean engineering, and handoff that doesn’t fall apart two months later.
I don’t publish every project — some client systems stay private by design. If you’re hiring for craft and accountability, the examples above show the standard. On a call I can go deeper on approach, stack choices and how a similar project would run for you.
If your industry isn’t listed, that’s fine. Good process transfers; the design and features follow your brand and customers.
Outcomes
Not a generic template with a logo swap.
Clean enough structure that future work isn’t archaeology.
DNS, SSL, forms, emails, SEO foundations — not just pixels.
So the team isn’t dependent on me for every text change.
When you want the same person looking after what they built.
Difference
You talk to the person designing and coding — not a sales desk. No account manager retelling your brief for the third time.
Clear deliverables, timeline and price before work starts. Scope changes are agreed in writing, not sprung as a surprise invoice.
Clean structure, performance and handoff your team can actually use. No mystery page-builder spaghetti.
Hosting, updates and friendly help when something breaks at 5pm Friday. Optional retainers if you want ongoing peace of mind.
Tell me about the industry and goals — I’ll outline approach and budget band.
Process
Same bones as every engagement: clarity first, then craft, then calm launch.
Business outcomes, audience, must-haves, integrations and examples. We kill ambiguity before design.
Written deliverables, timeline and fixed price. You know what “done” means.
UI, development, content structure and integrations with scheduled feedback — not endless open-ended revisions.
Go-live checklist, training, SEO foundations and optional care so the relationship can continue if you want it.
Fit
FAQ
Yes on a call — some client systems stay private. I can also walk through approach, code quality expectations and references where appropriate.
WordPress and WooCommerce are core, plus custom PHP/MariaDB when a portal or tool needs more than a CMS.
Yes — bring references. We adapt them to your brand, audience and goals rather than cloning someone else’s site.
It will meet the same quality bar. Visual direction follows your brand, not a single house style forced on every client.
Often yes. Even when the industry is new, good UX, performance and clear scopes transfer. Niche compliance needs get scoped carefully.
Yes — redesigns and migrations are common. We’ll decide what to keep for SEO (URLs, content) versus what to rebuild.
Send a short note about goals and timeline. I’ll reply with fit, approach and a path to a written quote.
Next
Tell me about the industry and goals — I’ll outline approach, timeline band and next steps.
