Custom theme
Templates for home, stays, story and contact — not 40 stacked blocks on one page.
Case study
WordPress marketing site for a real venue.
A hospitality business needed a site guests could trust on a phone: stays, the story, practical details, and a path to enquire or book — with WordPress so the team can change copy without a developer for every sentence.
WordPress
Client-editable
Theme
Custom, not a skin
Mobile
Checked on a real phone
Overview
The job
Venues live or die on first impression and practical facts: where, when, how to book, what it costs to stay. The site had to look like the place, load on holiday 4G, and still be editable by the people who run it.
I built a custom WordPress theme around the content, not the other way round. Training covered the bits they actually change.
Details
What shipped
A marketing site, not a page builder playground.
Editor path
The client can change copy and images after a short training session.
Enquiry / booking path
Clear next step. No mystery hamburger of seven competing CTAs.
Performance habits
Images, fonts and plugins kept on a diet so the phone does not suffer.
In practice
Why WordPress here
The content changes (seasons, offers, closed dates). A static folder would have made the owner wait on me for every paragraph. WordPress is the right tool when non-developers own the words.
Custom PHP still wins for logins and workflows. This job was pages and trust.
Outcomes
What this proves
Custom WordPress is not a purchased theme with a logo
Training was part of launch
Mobile was not an afterthought
The owner can edit without breaking the layout
Want a quick answer first?
Send a short note about the project. I will reply with fit, rough cost and next steps.
Process
How it ran
Content first, then templates.
Pages
What guests need before they enquire.
Theme
Templates and a design that matches the place.
Preview
Staging link, notes, phone check.
Handoff
Training, backups, optional care.
Fit
Who this is for
A good fit if you…
- A venue, clinic, trade or practice that needs to look serious
- Someone on the team will edit pages
- You want WordPress without a page-builder mess
Not the right fit if you…
- A web app pretending to be a theme
- Unlimited design exploration with no content
FAQ
Questions
Will I be able to edit it?
Yes, for normal copy and images, after training.
Do you use Elementor / Divi?
Not as a default. Heavy builders are how sites get slow and fragile. I will say if a builder is actually justified.
Can you take over an existing WordPress site?
Yes — rebuild or tidy, with redirects if URLs change.
Explore more
Related
Keep going with related services, free diagnostic tools and studio pages — practical next steps for SEO, hosting and builds.
Need a WordPress site you can edit?
Send the pages you need and any current URL. I will map a package.