WooCommerce turns a WordPress site into a real online shop: sell products, manage stock, run promotions and take payments without bolting on a totally separate platform. Product listings stay visual and on-brand, and the store can grow with plugins for memberships, advanced shipping and more.
From browsing to buying, the job is the same: make every product clear, the path to checkout obvious, and the day-to-day admin simple enough that your team isn’t scared of “order received”.
I don’t ship demo stores. You get a written scope covering catalogue structure, design, payments, shipping, emails, SEO foundations and training — so launch week is controlled, not a fire drill.