Shop and product
Catalogue, gallery, quantities and a bag with a free-delivery meter.
Case study
Product shop with a full storefront.
A small product brand needed more than a one-page “buy now”. It needed a shop, a story, a journal, delivery and returns, and a checkout path a real person could finish on a phone.
Shop
Catalogue and bag
Mobile
Checkout that fits a thumb
Content
Story, journal, policies
Overview
The job
The brand already had a product. The site had to feel like a shop: photography, pair offers, a bag, delivery thresholds, and pages people look for before they pay (ingredients, delivery, returns, privacy).
I designed and built a multi-page storefront with shared chrome, a journal, lookbook and a checkout that collects the order so it can be confirmed — not a dead-end contact form pretending to be ecommerce.
Details
What shipped
Storefront pages, not just a hero.
Story and ritual
Brand pages that explain why the product exists, without a 4,000-word homepage.
Journal
Short pieces that support the shop instead of a disconnected blog theme.
Policies
Delivery, returns, privacy, terms — the pages that make a shop feel finished.
In practice
Stack notes
This storefront is a purpose-built PHP shop on the same host as the studio, with photography-led pages and a bag that does not need a 40-plugin WooCommerce stack to sell a small range.
Larger catalogues, shipping rules and accounting still often belong in WooCommerce. I pick the stack for the size of the shop, not the fashion.
Outcomes
What this proves
A shop can be a set of pages
Not one landing page and a hope.
Phone checkout was a requirement
Policies were in the IA from day one
Photography was treated as the product
Want a quick answer first?
Send a short note about the project. I will reply with fit, rough cost and next steps.
Process
How it ran
Content and photos were the long pole, not the CSS.
Range
Products, pair offer, what must be true at checkout.
IA
Shop, story, journal, policies, contact.
Build
Pages, bag, checkout, photography, motion that does not fight the phone.
Launch
SSL, forms, sitemap, and a way to take the order.
Fit
Who this is for
A good fit if you…
- A small range that still needs a real shop
- You care how it looks on a phone
- You want policies and a story, not only a Buy button
Not the right fit if you…
- A 4,000-SKU marketplace
- Dropshipping spam
FAQ
Questions
Is this WooCommerce?
This particular shop is a lean custom storefront. I also build WooCommerce when the catalogue, shipping and accounting need it.
Can I see it?
The live shop is on this host under Love Healing.
Do you do product photography?
I art-direct and implement. Some stills were produced for the brand; some jobs use what you already have.
Explore more
Related
Keep going with related services, free diagnostic tools and studio pages — practical next steps for SEO, hosting and builds.
Need a shop that is actually a shop?
Tell me the range, payments and how you fulfil. I will map WooCommerce or a leaner storefront.